Spec Work

Below you’ll find the work that was to crazy, clever or creative to get made.


American Express


Young Glory 2020

The Diversity Deal.


Brief: Make diversity part of a creative company’s everyday.



BUPA

When sick, seek an actual doctor.


Health cover isn’t a concern for 18-25 year olds. So, we found a way to help them in the moment they needed it most.


Insight:

Instead of going to real health professionals, millennials are far more likely to Dr.Google their issues.

Idea:

Bupa can provide an in-the-moment solution to our Dr.Googler, by buying space on searches like ‘lumps’ and ‘syphilis’.



1:


We run Google AdWords:

2:


We use keyword retargeting for smart MRECS and Facebook placements.





3:


To seal the deal, we provide one free visit to a real Bupa doctor, who then provides them with an offer.



YOUNG GLORY

2017


Challenge: Convince people self-driving cars are safe.
Result: Finalist





AWARD SCHOOL 2016

Wall worthy ideas


PROP: APPLES ARE GOOD FOR YOU




Sony XPERIA:

Prop: Do more than you thought possible.

Idea: Turn the phone into an autopilot. PR the flight.