When sick, seek an actual doctor.
Health cover isn’t a concern for 18-25 year olds. So, we found a way to help them in the moment they needed it most.
Instead of going to real health professionals,
millennials are far more likely to Dr.Google their issues.
Idea:Bupa can provide an in-the-moment solution to our Dr.Googler, by buying space on searches like ‘lumps’ and ‘syphilis’.
We run Google AdWords:
We use keyword retargeting for smart MRECS and Facebook placements.
To seal the deal, we provide one free visit to a real Bupa doctor, who then provides them with an offer.