WHEN SICK, SEEK AN ACTUAL DOCTOR.
Health cover isn’t a concern for 18-25 year olds. So, we found a way to help them in the moment they needed it most and show the value of private cover.
Instead of going to real health professionals,
millennials are far more likely to Dr.Google their issues.
Idea:Bupa can provide an in-the-moment solution to our Dr.Googler, by buying space on searches like ‘lumps’ and ‘syphilis’.
We run Google AdWords:
We use keyword retargeting for smart MRECS and Facebook placements.
We partner with the app Figure1 to create a Bupa ‘digi checkup’. This allows potential leads to give doctors with photos of their concerns, in return for more advice.
To seal the deal, we provide one free visit to a real Bupa doctor, who then provides them with an offer.